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The 2-Week Artist Website Intensive: Get Ready for Sac Open Studios

July 28 @ 5:30 pm – August 4 @ 7:30 pm

  • Instructor: Heather Hogan
  • Format: 3 Live Sessions over 2 Weeks (2 Hours per Session) 
  • Dates: Tuesday July 28, Thursday July 30, Tuesday, August 4 from 5:30-7:30pm
    • Sign up by Sunday July 19th – there will be homework before the first day of class! This Worksheet
  • Location: Prism Art Space, 2120 K Street, Sacramento
  • Investment: $350 per person (Contact me about a needs-based scholarship available)
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Description

Sac Open Studios is coming this September, and thousands of local art lovers, curators, and collectors will be looking you up. Is your online portfolio ready to turn those casual studio visitors into lifelong fans and buyers?

If the thought of setting up hosting, organizing your images, or wrestling with technology makes you want to hide in your studio, you aren’t alone. You don’t need months of tech stress to build a beautiful digital home—you just need a clear plan, dedicated time, and professional guidance.

Led by veteran web design professor and fellow Sacramento artist Heather Hogan, this fast-paced, highly supportive 2-week intensive is designed specifically for fine artists and makers who need to get a website live (or completely refreshed) before the summer ends. Over three interactive, 2-hour live sessions, we will clear away the technical confusion and build a clean, minimalist website that lets your artwork take center stage.

What We Will Build Together

By the time the studio doors open in September, you will have a fully functional, professional website featuring:

  • A Dynamic Home Page: Instantly hook visitors with a curated selection of your best work and your unique artistic brand.
  • An Elegant Portfolio Gallery: Organize your art into clean series with professional sizing and proper layout.
  • An “About” Hub: Polish your artist bio, statement, and exhibition history so it truly connects with collectors.
  • A Frictionless Contact Page: Give local buyers an easy way to reach you, see your open studio schedule, and sign up for your newsletter.

Who Is This For?

  • Fine artists, craftspeople, and makers who want a beautiful, professional online hub but are lacking the time, technical skills, or direction to tackle it alone.
  • Artists who know they can cross the finish line if they just have a bit of structured motivation and direct troubleshooting help.

🚫 Who this is NOT for: If you are truly terrified of doing your taxes online, or if you refuse to use platforms like Facebook or Instagram because you don’t want to learn how, this fast-paced intensive may feel overwhelming.

Prerequisites & Materials

To get the most out of our 6 hours together, you should be comfortable with basic computer tasks (typing, browsing the web) and have a laptop computer ready.

You will need to bring your drafted content to the first session:

The Promise: Stop putting it off. Invest 2 weeks, block out 6 hours, and walk into Sac Open Studios with a stunning, professional website that you actually know how to update yourself.

Space is strictly limited to ensure personal, direct feedback for every artist.

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About Your Instructor

Heather Hogan is a Sacramento-based artist, designer, and educator who specializes in helping creatives bridge the gap between fine art and digital platforms. As an Adjunct Professor of Web and Graphic Design at Sacramento City College, Heather has spent nearly two decades teaching web design, strategic layout, and digital media. Her workshops focus on stripping away the technical intimidation of web development, empowering artists to build professional portfolio sites, manage their own digital presence, and effectively get their work seen. With a hands-on, community-driven approach, she equips participants with the practical, real-world tools needed to showcase their art online with confidence. Learn more here: https://hhogan.com/teaching/

Poilicies

1. Payment Requirement

  • Paid in Full: You must be paid in full prior to the start of the service or first session to secure your spot and attend. Unless we have worked out a scholarship or other arrangement.

2. Cancellations & Refunds

  • 48-Hour Window: You may cancel your booking and receive a refund up to 48 hours before the service or first scheduled session begins.
  • No Late Cancellations: Once the workshops have started or the 48-hour window has passed, bookings are strictly non-refundable, and no cancellations will be accepted.

3. Attendance & Make-Up Sessions

  • Missed Sessions: It is your responsibility to attend all scheduled sessions.
  • Case-by-Case Basis: If you miss a session due to unforeseen circumstances, requests for make-up sessions or alternative arrangements will be considered strictly on a case-by-case basis and are not guaranteed.
  • A waitlist will be created if the session fills up.
$350 for 3 sessions and online/email support.
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